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access
lifetime
content
4 Hours
Description
This course is designed to help you land opportunities to write for high-profile publications such as Forbes and the Wall Street Journal. You'll learn the process of improving your writing to be ready for the review of editors, how to pitch your writing at relevant blogs and publications, and how to support the process in the long-term to get published on the sites your customers are regularly reading. This course includes four hours of recorded lessons, nine exercises and worksheets and six interviews with top writers in different fields on what's worked for them.- Access 49 lectures & 4 hours of content 24/7
- Know what to write about, where to self-publish & how to prepare yourself for writing on top sites in the future
- Select the right publications you should write for
- Learn how to collect the right information to best inform your pitches & get the attention of editors through networking
- Learn how to cover a topic w/ your reader & editors in mind, tips for formatting and optimizing an article, and how to submit a piece to editors
- Find & connect w/ like-minded writers that can support your work and provide introductions to editors
- Develop a plan for syndicating & republishing your writing more often for less work and more exposure
Instructor
Brian Honigman is a social media and content marketing consultant, workshop leader, and a career coach for marketers. He's written for Forbes, the Wall Street Journal, the World Economic Forum, Entrepreneur, HuffPost, the Next Web, Business Insider, Fortune, and elsewhere.Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: basic
System Requirements
- Internet access required
Terms
- Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Chapter 1: Introduction
- Welcome - 3:44
- What is Guest Blogging and Contributing? - 4:48
- Why Write? Benefits of Writing - 4:52
- Using the Included Exercises - 0:44
- Chapter 2: Start Writing
- Write On Your Own First - 3:45
- Define Your Focus as a Writer - 4:53
- Improve Your Writing Skills - 4:03
- Chapter 3: Choose Editorial Targets
- Choose Where You Want to Write - 5:04
- How to Know Where to Blog - 4:24
- The Ladder System - 7:07
- Exercise #1 - Is This Blog A Match? How to Determine Whether an Editorial Site is Right For Your Writing
- Exercise #2 - Defining a Writing Timeline: The Ladder System Worksheet
- Chapter 4: Research Before Pitching
- Review Each Publication - 5:39
- Find the Editor's Contact Info - 3:48
- Networking with Editors - 4:14
- Exercise #3 - Pitch Log
- Chapter 5: Craft the Pitch
- Start with a Simple, Engaging Subject Line - 6:41
- The Anatomy of a Pitch Email - 7:30
- Writing the Article Before the Pitch vs. After - 5:25
- Why Your Pitch Got Rejected and How to Fix It - 9:01
- Exercise #4 - Writing Readiness Checklist
- Exercise #5 - Pitch Email Templates
- Chapter 6: Write the Article
- Follow the Site's Guidelines - 3:29
- Cover the Topic with the Reader in Mind - 6:18
- Formatting an Article - 8:53
- Optimizing an Article - 6:04
- Submitting the Article and Following-Up - 5:01
- Exercise #6 - Checklist for an Effective Article
- Chapter 7: Promote the Article
- Promote on Social Media and Email - 7:25
- Engage with Comments - 7:10
- Link to Your Articles Across Sites - 3:48
- Exercise #7 - Article Promotion Timeline
- Chapter 8: Network with Writers
- Why Networking Matters for Writers - 6:56
- Building Meaningful Connections with Writers - 7:03
- Chapter 9: Measuring Progress
- Measuring Quantitative Results - 5:26
- Measuring Qualitative Results - 2:57
- Exercise #8 - Tracking the Impact of Your Writing
- Chapter 10: Republish Content
- Syndicating Your Articles - 6:42
- How to Repurpose Content - 3:05
- Exercise #9 - Content Repurposing Options
- Chapter 11: Follow Successful Writers
- Learn from Top Writers - 3:47
- Interview of Winnie Sun, Entrepreneur & Financial Planner: Writes About Finance - 15:09
- Interview of Sabina Nawaz, Executive Coach & Consultant: Writes About Leadership - 22:50
- Interview of Jeff Baker, Mental Health Counselor: Writes About Racial Inequality, Pop Culture & Social Issues - 24:15
- Interview of Lydia Dishman, Full-Time Freelance Writer: Writes About Business - 22:29
- Interview of Amina AlTai, Nutrition and Corporate Wellness Consultant: Writes About Healthy Living, Eating and Exercise - 16:17
- Interview Anthony Askowitz, Broker and Real Estate Agent: Writes About Real Estate - 11:48
- Chapter 12: Continue the Process
- How to Scale for the Long-Term - 5:30
- Conclusion - 1:23
access
lifetime
content
4 Hours
